MUNICH ELECTRIFICATION
MUNICH ELECTRIFICATION
REBRANDING MUNICH ELECTRIFICATION
Imagine a world with seamless energy storage, where renewable sources power our cities, homes, and vehicles. Munich Electrification strives to be a distinctive lead supplier for the electrified automotive world and beyond, paving the way for a future free from energy limitations. There are tiny hidden heroes to make this vision possible: circuit boards. What seems as a dry B2B business, I believe is an engaging and fun challenge.
The goals: A modern tech brand that communicates its technical expertise in a human way. The technical expertise should be more in focus without losing the human approach. The appearance should become more modern to do justice to the dynamic company and its idea of innovation. Munich Electrification never stands still. Therefore, the company required a corporate identity that can evolve alongside it, reflecting the modern culture, is fun and eye catching. I wanted to visualize the feeling and everyday feeling of this brand: Pure Energy.
Join the Vision of Munich Electrification
Concept & Art Direction: Gesa Brahm
Client: Munich Electrification
As the Brand Director of Munich Electrification, I also take care of a consistent look & feel and tone-of-voice of Munich Electrification. Take a glimpse on the Website and Social Channels to discover more of my design:
To choose the right colors for a company is the most fun and challenging part of a rebranding at the same time. Although I normally prefer a minimalistic palette, in this case I knew I needed to strive for a more vibrant look. The outcome?
ORANGE
It is the color of High Voltage. Orange is glowing and powerful. A glimpse of energy and vitality. With its inviting cheerfulness and warmth it catches the attention.
BLUE
The color of Technology. Blue represents prudence, objectivity, neutrality and clarity instilling confidence and a sense of security. It stands for dealing with the truth, grasping complex interrelationships through the necessary foresight. The usage of digital looking blue represents also the software connection and in addition a dark blue tone as a trustful base.
GREEN
The reminder of responsibility for the environment and symbolizes unshakable sovereignty. Green combines opposites, both renewal as well as preservation and stability. It stands for hope, peace, and growth. It is used in a more turquoise tone to avoid the standard green washing.
WHITE
White is the origin. It captures light and allows space to create anything. It’s the color of absolute Transparency. White is clare , fresh and honest.
BLACK
The base: elegant and timeless. It is lasting, solid and allows a beautiful contrast. It emphasizes the essential and creates depth among other colors.
SAND
A sleek, light and creamy beige shade, with the charm of a natural and harmonious effect. The color anchors in the here and now and is timeless. It provides the perfect balance of security and freedom.
